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In 1984, Thomas Meyer, who was in his mid 20s at the time, founded Desigual in Barcelona with an entirely new concept: a cheerful, exciting, and inspirational way to dress. Desigual has come a long way since then, but it has always remained faithful to the original concept.
Today Desigual is an internationally ranking brand with a women’s, men’s, and children’s collection in over 7,000 stores around the world.
We dress people, not bodies. Our clothing invites you to live life to the fullest and is loaded with messages. It strives to inspire everyone who wears or sees it. We want our clothing to convey that there is always another positive and fun option: The Desigual experience… It’s not the same.

Opening hours


9:00 am – 8:00 pm


9:00 am – 8:00 pm


9:00 am – 8:00 pm


9:00 am – 8:00 pm


9:00 am – 8:00 pm


9:00 am – 6:00 pm

How you find Desigual

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From delight
to beloved.

The perfect gift for any occasion!


About wien Mitte The mall.

WIEN MITTE The Mall is not only the most modern shopping center in the heart of Vienna, but also the largest, with 60 shops and restaurants and a total area of 30,000 m². The shops provide a completely new shopping experience and the moderately priced, premium food service is second to none.

WIEN MITTE The Mall is located centrally, next to the Wien Mitte – Landstraße transport hub, the Stadtpark, and the Ringstraße and just a few minutes’ walk from Stephansplatz and the historic center of Vienna. The Mall is easily reached by public transport, with ten lines – including the CAT (City Airport Train) and two underground lines – converging at Wien Mitte. For those arriving by car, the 470-space-garage provides ample parking opportunities.